http://www.jessepyeatte.com/home-1 daily 0.75 2015-10-21 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1391287286405-92Z4A4R3T2ZSZAKNVS9V/image-asset.jpeg Home - Transient https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home http://www.jessepyeatte.com/home daily 1.0 2026-02-25 https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/0527a196-f580-4f64-bd44-c4afa9586220/F0B68DBC-5376-4ECE-B99E-950399422824.PNG Home Image by ChatGPT. Sweatshirt my own. http://www.jessepyeatte.com/naming-samples daily 0.75 2025-12-04 https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/2d1577b7-426a-45ab-a391-35bde294dd85/xbox-one-official-microsoft-1.jpg Naming - Xbox One A strong, simple name that positions the product as the first gaming console to bring together gaming, internet access, TV, and more. Created with Salt Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/6a944e58-0309-40b1-84c1-a1855deaa16e/houseplant-rebranding-ma-ma-practica_dezeen_2364_col_0.jpg Naming - Houseplant Seth Rogen’s big idea for his new cannabis company was that weed should be normal, an everyday thing that brings comfort, contentment, and even beauty… just like a houseplant. Created for UTA Brand Studio. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/7eac8f8d-1b0b-4552-85bb-827fb0e50300/default-large.jpg Naming - Going Unlike the rest of the travel industry, this flight deals app wanted their brand to focus not on price or ease but on the emotion of traveling—the sense of curiosity, openness, and possibility. Created for DesignStudio (now Further). https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/9be3f2a7-3f20-46ff-9b66-5942335ce8bf/allspring-promo.png Naming - Allspring When Wells Fargo decided to turn its Asset Management division into a separate company, they wanted a name that spoke to their breadth of expertise matched with their forward-looking approach. Created for Wolff Olins. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/2e696170-94d0-4ea9-8790-c61380d12c64/lili-reinhart-personal-day-brand-image-010225.jpg Naming - Personal Day A skincare company created by actress Lili Reinhart, the name and brand communicate a grounded, no-nonsense sort of self-care that’s accessible to all. Created for UTA Brand Studio. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/be1de8d8-77dd-41b1-8fd6-b2f31a88cf66/filmstruck_-_h_-_2018_0.jpg.png Naming - FilmStruck The combination of "film" plus "starstruck" for TCM's new Netflix competitor communicates its functionality while adding a little wow. Created with Tanj Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/3169cc34-7eb2-40e7-b7cb-ba0ad1ec4906/blog-superlock-hero-1400x800-8f80d488a1d42946beccffd843c251d436341303a3e259a8ede8db82ede9ad20.png.webp Naming - Parachute This mobile app (formerly called Witness) is used for livestreaming emergencies, so its name needed to convey a feeling of safety in frightening situations. Created with Eat My Words. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/1478890716665-XHGRKA195R37H8LKDSTV/Screen+Shot+2016-11-11+at+1.58.13+PM.png Naming - Vancive Materials giant Avery Dennison wanted the name for its new medical technologies sub-brand to communicate the innovation and intelligence that defines its products. Created with Salt Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/9d1d2b21-545a-4310-9d09-e30d4b54b875/Screen+Shot+2016-11-11+at+1.56.19+PM.png Naming - Nectresse This sugar supplement from Splenda needed to convey freshness, sweetness, and naturalness in an elegant and pronounceable coinage. Created with Salt Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/2d1577b7-426a-45ab-a391-35bde294dd85/xbox-one-official-microsoft-1.jpg Naming - Xbox One A strong, simple name that positions the product as the first gaming console to bring together gaming, internet access, TV, and more. Created with Salt Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/6a944e58-0309-40b1-84c1-a1855deaa16e/houseplant-rebranding-ma-ma-practica_dezeen_2364_col_0.jpg Naming - Houseplant Seth Rogen’s big idea for his new cannabis company was that weed should be normal, an everyday thing that brings comfort, contentment, and even beauty… just like a houseplant. Created for UTA Brand Studio. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/7eac8f8d-1b0b-4552-85bb-827fb0e50300/default-large.jpg Naming - Going Unlike the rest of the travel industry, this flight deals app wanted their brand to focus not on price or ease but on the emotion of traveling—the sense of curiosity, openness, and possibility. Created for DesignStudio (now Further). https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/9be3f2a7-3f20-46ff-9b66-5942335ce8bf/allspring-promo.png Naming - Allspring When Wells Fargo decided to turn its Asset Management division into a separate company, they wanted a name that spoke to their breadth of expertise matched with their forward-looking approach. Created for Wolff Olins. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/2e696170-94d0-4ea9-8790-c61380d12c64/lili-reinhart-personal-day-brand-image-010225.jpg Naming - Personal Day A skincare company created by actress Lili Reinhart, the name and brand communicate a grounded, no-nonsense sort of self-care that’s accessible to all. Created for UTA Brand Studio. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/be1de8d8-77dd-41b1-8fd6-b2f31a88cf66/filmstruck_-_h_-_2018_0.jpg.png Naming - FilmStruck The combination of "film" plus "starstruck" for TCM's new Netflix competitor communicates its functionality while adding a little wow. Created with Tanj Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/3169cc34-7eb2-40e7-b7cb-ba0ad1ec4906/blog-superlock-hero-1400x800-8f80d488a1d42946beccffd843c251d436341303a3e259a8ede8db82ede9ad20.png.webp Naming - Parachute This mobile app (formerly called Witness) is used for livestreaming emergencies, so its name needed to convey a feeling of safety in frightening situations. Created with Eat My Words. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/1478890716665-XHGRKA195R37H8LKDSTV/Screen+Shot+2016-11-11+at+1.58.13+PM.png Naming - Vancive Materials giant Avery Dennison wanted the name for its new medical technologies sub-brand to communicate the innovation and intelligence that defines its products. Created with Salt Branding. https://images.squarespace-cdn.com/content/v1/534086d4e4b0d84a3bd95ca1/9d1d2b21-545a-4310-9d09-e30d4b54b875/Screen+Shot+2016-11-11+at+1.56.19+PM.png Naming - Nectresse This sugar supplement from Splenda needed to convey freshness, sweetness, and naturalness in an elegant and pronounceable coinage. 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