Naming samples

Below is a small sampling of the many names I've helped to bring to life.

 
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Xbox One

A strong, simple name that positions the product as the first gaming console to bring together gaming, internet access, TV, and more. Created with Salt Branding.

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Parachute

This mobile app (formerly called Witness) is used for livestreaming emergencies, so its name needed to convey a feeling of safety in frightening situations. Created with Eat My Words.

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TCM FilmStruck

The combination of "film" plus "starstruck" for TCM's new Netflix competitor communicates its functionality while adding a little wow. Created with Tanj Branding.

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Nectresse

This sugar supplement from Splenda needed to convey freshness, sweetness, and naturalness in an elegant and pronounceable coinage. Created with Salt Branding.

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Vancive

Materials giant Avery Dennison wanted the name for its new medical technologies sub-brand to communicate the innovation and intelligence that defines its products. Created with Salt Branding.