Naming samples
Just a few of the many, many names I've come up with over the years.
Xbox One
A strong, simple name that positions the product as the first gaming console to bring together gaming, internet access, TV, and more. Created with Salt Branding.
Houseplant
Seth Rogen’s big idea for his new cannabis company was that weed should be normal, an everyday thing that brings comfort, contentment, and even beauty… just like a houseplant. Created for UTA Brand Studio.
Going
Unlike the rest of the travel industry, this flight deals app wanted their brand to focus not on price or ease but on the emotion of traveling—the sense of curiosity, openness, and possibility. Created for DesignStudio (now Further).
Allspring
When Wells Fargo decided to turn its Asset Management division into a separate company, they wanted a name that spoke to their breadth of expertise matched with their forward-looking approach. Created for Wolff Olins.
Personal Day
A skincare company created by actress Lili Reinhart, the name and brand communicate a grounded, no-nonsense sort of self-care that’s accessible to all. Created for UTA Brand Studio.
FilmStruck
The combination of "film" plus "starstruck" for TCM's new Netflix competitor communicates its functionality while adding a little wow. Created with Tanj Branding.
Parachute
This mobile app (formerly called Witness) is used for livestreaming emergencies, so its name needed to convey a feeling of safety in frightening situations. Created with Eat My Words.
Vancive
Materials giant Avery Dennison wanted the name for its new medical technologies sub-brand to communicate the innovation and intelligence that defines its products. Created with Salt Branding.
Nectresse
This sugar supplement from Splenda needed to convey freshness, sweetness, and naturalness in an elegant and pronounceable coinage. Created with Salt Branding.